Today marks the start of a new series of BSF “issue briefs”—concise, one-to-two pagers spotlighting issues of critical importance to email marketers! Our issue briefs are available for download and will offer timely best practice solutions in a succinct and terse manner.

Our first installment takes on that growing elephant in the room, mobile email marketing. The rise and popularity of mobile devices has presented both challenges and opportunities for email marketers. Download Blue Sky’s perspective and advice on countering these new challenges here.

Very interesting article from eMarketer Daily just released on what may become a hot trend worth watching……mobile email.

Take a look here

Sure mobile email’s not new….many of us use Blackberrys, Treos and the like, but mobile email hasn’t become a normal practice for the masses….no cultural shift just yet.

According to this study, a majority of mobile cell phone users would love the flexibility, and perceived increased productivity of reliable mobile email within their cell phone…..as long as it doesn’t impact their cell phone reliability.

What’s most interesting about this is not so much what it would look like to have a majority of email users going mobile, but what would the consequences be of such a shift? How would email marketing change?

Lots to consider if this becomes a permanent shift rather than just a trendy option….