Most email marketers agree that their subscribers can sometimes be impulsive and unpredictable. Often at times they ignore messages or respond at large to a particular email. A lot of us don’t have a clear cut understanding of why one subscriber may take action differently than another subscriber.

 Let’s face it: the interest of your subscribers are d ifferent. If you don’t recoginize the differences you may be in danger of losing the value of your message and the attention of your subscribers. To read tips on giving your subscribers, click here.

 Don’t miss another issue of Factory Direct, our monthly newsletter. Click here to sign up.

You may wonder, what does a widget have to do with email marketing? Truthfully, when I first took the job at Blue Sky Factory my knowledge of a widget included the definition I knew from the Looney Tunes writers. But after a few months of working here, the discovery of RSS feeds (yes…I was very web-naïve) and one iMac later, I now know what a widget really is and I have realized the importance of the ever-changing facets of online marketing.  To brush up on your widget knowledge, click here.

Miss an issue of Factory Direct? Click here to receive our monthly newsletter!

Most of you have noticed that we redesigned our Factory Direct newsletter drastically a few issues ago. While the general motivation for this was to refresh the overall look of Factory Direct, there is purpose behind the different elements of the design.

While what may work for Factory Direct may not necessarily work for you and your email campaigns, the general message is: don’t be afraid to think outside the email newsletter box! Take the step like we did and inject some personality into your newsletters, along with some elements of uniqueness. If all the positive feedback we’ve received from our readers is any indication, our Factory Direct redesign was a success.  Click here to read more about our re-design and how it could benefit your email marketing campaigns.

Click here to make sure you don’t miss another issue of Factory Direct!