“a gap exists between the information consumers ask for by e-mail and what they get.

Surprisingly, although 77% of consumers report wanting to receive offers from marketers — and you would think that is exactly what marketers would want to send — only 8% reported getting them.

These findings ask marketer’s the important question: Are you sending the right communications to your audience at the right times? The report is very detailed and eMarketer does a great job recapping the overall findings. Check out the link on eMarketer and ask yourself the question, “Am I taking full advantage of the types of email communications that my audience is looking for?”

Here are some interesting stats from eMarketer in relation to the useage of email. Look at the way things have changed over the years. 44% of people state they monitor their email constantly. Where do you fit into the mix? The data is here scales between peoples personal and professional lives. I wonder how many people monitor their email “constantly” after they return from home from work. It’s amazing to see that some folks still only check their email once a week. I have been in the “constantly” column for the last 5 years. If you want to get me quick - email is always the fastest way. Email continues to be an increasingly expanding channel to reach consumers and business professionals. Thanks eMarketer for the great article.

Every few months another vendor in the email marketing space releases a study on the best day to send email. Some of these articles contain more self-promotion than wisdom but some have also delivered a lot of value. One of the better articles I’ve seen is posted here on eMarketer.

Some of the key findings include:

• Midweek is the low point for open and click-through rates.
• Friday and Sunday have the highest overall rates.
• Average open and click-through rates were 27% and 4.4%.
• For a number of reasons, response rates vary substantially with list size.
• Large senders had the best response on Saturday. Presumably, larger lists are more often B2C lists. Sending on Saturday catches consumers on the day when they are shopping.
• Small senders had the best response on Friday.

In general, like many other variables in email marketing, the best day to send varies greatly depending on your audience, your purpose, and content.