When you first started sending emails to your list of opted in subscribers, the results were fantastic. Subscribers were opening your emails with excitement, clicking on every link possible. As time went on, you noticed a drop in the numbers. The “newness” of your emails went away, and some subscribers weren’t as engaged anymore. For tips on how to fight this problem, click here.

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A question that we hear over and over from our clients is, “How can I grow my email list?” Industry-wide, email marketers will agree the best way to grow your list is organically. While this process takes some time and planning, it is certainly worth it in the end, as you will be left with a high-quality list of true opt-in subscribers that have specifically requested to receive your emails. To learn more about growing your email list organically, click here.

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One of the most important aspects of any successful email marketing program is having a clean list. Last week in Media Post’s Email Insider newsletter the Email Diva (Melinda Krueger) responded to a question from a non-profit email marketer about spam traps and list hygiene.

Spam traps, in short, are published email addresses that are created for the sole purpose of tracking spam. These email addresses are not used by anyone, so there is no possible way that someone could use it to opt-in to your list. Sending emails to spam traps is highly detrimental to your sending reputation, and can cause deliverability problems with many ISPs.

To read more about spam traps and Melinda’s solutions for cleaning and maintaining your lists, please click here.