Auto response campaigns are used to automatically trigger an email to a segmentation of people at various intervals. This is primarily used to launch emails in a succession to new subscribers based on when they opt in, but it can be used for other purposes as well. Another good use for this is to automatically trigger a follow-up email to people who click on a link in a previous email.
If you would like to learn more about the uses of auto response campaigns and learn how to set them up in Publicaster, check out this document: Auto_Response_Campaigns.doc

If you are not a current client and you would like more information about this or any feature of Publicaster, please contact us at bsfinfo@blueskyfactory.com or call 866.216.BLUE (2583).