New Feature Alert: Google Analytics Integration
Publicaster’s Google Analytics Integration
Greater power to measure your email campaign’s Return On Investment is in your hands. Publicaster now incorporates the power of Google Analytics, allowing you to track clicks from your email campaign to activity on your website in even greater detail! Google Analytics is a free web site analytics tool that quantifies the success of your web site by measuring page views, landing pages, exit pages, funnel paths, and conversions. Publicaster has always provided web-page tracking – but if you use Google Analytics on your website, we put more analytic tools to work for you, without additional cost. All you need to do is enable the Google Analytics add-on, further enhancing Publicaster’s ability to measure your campaign’s ROI by generating comprehensive reports illustrating your campaign’s impact on your website activity and organizational bottom-line—all done with minimal coding to boot! Our interface minimizes the need for complicated coding— simplifying the often cumbersome task associated with email campaign analysis. Bottom line, Publicaster continues to make it easier, more effective and less time consuming to track what people do after they receive your email.
Bolster Your Campaign with Publicaster Google Analytics Integration
- Get the best of both worlds – leverage the combined advanced analytics tools powered by Publicaster AND Google
- Increase campaign reporting capabilities
- Boost relevancy and response
- Compare the value of your email campaign to other online advertising programs
How to Integrate Google Analytics with Publicaster
