In case you aren’t up to date with all of the latest and greatest technical terminology, API stands for “Application Programming Interface.” In short, API’s, also known as “web services,” allow you to share and manipulate data between two entirely separate systems.

Using an API, a Publicaster user could link their CRM or in-house database to a Publicaster database. This would synch the data between the two systems, thus eliminating the need for a manual import and export of email lists. This is just one simple example of how an API can be used with Publicaster.

We are pleased to announce that Publicater 6.0 offers its clients an extensive set of SOAP-based API’s. These API’s can be utilized by our customers to add to and manipulate the data that has been loaded into their Publicaster account. The API allows clients to interact with the Publicaster database and customize and tailor their user experience. This offers our clients the ability to have granular control over what data is sent to Publicaster, while giving them the opportunity to work with the data for internal purposes.

Our current API encompasses both the List Management and Subscriber Management elements of Publicaster. A detailed list of methods can be found below:

List Management:

• Mailing List: Add To Mailing Lists - Allows the user to bulk load data into a mailing list(s) without going through the Publicaster interface.
• Mailing List: Get All Lists - Returns a list of all mailing lists defined for an account.
• Mailing List: Get Entire List - Returns the subscriber data contained in a mailing list. Note: this method returns records in groups of 10,000 rows. Successive calls to the service may be necessary to get the full list.
• Mailing List: Get Field Names - Returns the columns that are included in the mailing list.
• Mailing List: Get List Details - Returns basic list information such as date created and the database the list is created against.
• Mailing List: Get Lists By Database - Returns a list of all mailing lists defined against a particular database.
• Mailing List: Get Opt-Out List - Returns a list of users that have opted out of an Account. Note: this method returns records in groups of 10,000 rows. Successive calls to the service may be necessary to get the full list.

Subscriber Management:

• Subscriber: Add Subscriber - Adds a single subscriber to a mailing list.
• Subscriber: Delete From List - Deletes a subscriber from a list by email address.
• Subscriber: Edit By Subscriber Email - Edits a subscriber detail by email address.
• Subscriber: Edit Status - Updates a subscriber’s status by email address.
• Subscriber: Get Details By Email - Returns subscriber detail by email address.

If you need detailed information on the arguments required, please contact Blue Sky Factory Support. Happy programming!