Liberation thru Mobile E-mail?
Very interesting article from eMarketer Daily just released on what may become a hot trend worth watching……mobile email.
Take a look here
Sure mobile email’s not new….many of us use Blackberrys, Treos and the like, but mobile email hasn’t become a normal practice for the masses….no cultural shift just yet.
According to this study, a majority of mobile cell phone users would love the flexibility, and perceived increased productivity of reliable mobile email within their cell phone…..as long as it doesn’t impact their cell phone reliability.
What’s most interesting about this is not so much what it would look like to have a majority of email users going mobile, but what would the consequences be of such a shift? How would email marketing change?
Lots to consider if this becomes a permanent shift rather than just a trendy option….
Tags: mobile device, mobile email marketing, mobile marketing
