Keyword Prices Fall while Search Spending Rises
- November 2005 keyword prices dropped 11% on average from November 2004.
- Google reported a 96% increase in third quarter revenue from the same quarter in 2004.
These two seemingly contradictory facts make sense once you dig a little deeper. The source of the keyword statistics, Fathom Online, tracks the price of generic keywords over time. As internet users have grown in number they have also become more search-engine savvy. They have begun to move beyond generic terms to more complicated phrases that include a city name or other descriptors.
This has allowed search marketers to diversify the keywords that they target. The result is phenomenal growth in search marketing spending even while most keywords continue to provide an exceptional return on a modest marketing dollar.
Tags: fathom online, keyword, keyword prices
