Karen Gedney wrote a great piece for ClickZ this week on what it takes to be a good email copywriter. Here are some of the key considerations as it relates to effective email marketing and what it takes to get people to act:

- Funnel Your Creativity Into the Subject Line
- Know Your Template
- Activate the Impulse to Buy
- Divide & Conquer
- Email Assignments Are Like Mini Masterpieces

Check out the full article here.

Tags: clickz, copywriting, karen gedney

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