Bacn: Not Spam, But Not Always Tasty
Every so often a new hip term is coined, causing ripples of buzz across the web. Just last week such a word came into existence at Podcamp 2 in Pittsburgh: Bacn. Bacn (pronounced “bacon”) refers to emails in your inbox that you want to read, just not right now. This could be a Twitter or Facebook notification, a financial statement, or even a well-intended weekly newsletter. You signed up to get these emails so they’re not spam, but they’re not a top inbox priority, either.
So what does this mean to e-marketers? Nothing in terms of regulation (as with spam), but everything for getting your email noticed. Your subscribers are receiving up to hundreds of emails daily, spam and bacn included. To ensure that your emails are read, your emails must be interesting and, most importantly, relevant to your subscribers.
The more relevant the email is to your subscribers, the more likely that they will read the message and react accordingly. A great way to ensure relevance for your subscribers is to give them the option to choose their own subscriptions. An easy way to do this is to use a Subscriber Preferences page. Click here to read more about using Subscriber Preferences in Publicaster.
E-marketers should always be aware of the volume of emails their subscribers receive and plan around it with relevant and eye-catching messages. As with real bacon, the more “delicious” the email, the better for your subscribers, and in turn, you!
Tags: bacn, email marketing, spam
