Earlier this week, Karen Gedney from ClickZ compiled a great list of email marketing stats in an article titled “E-mail Stats Every B2B Marketer Should Know.” The statistics were quoted at the “ClickZ Specifics: Email Marketing” conference two weeks ago, and our CEO Greg Cangialosi was one of the speakers. Here are some of the highlights from Karen’s article:

From “The E-mail of the Future” presented by Jeanniey Mullen, global executive director, OgilvyOne Worldwide, who gave the keynote:

• E-mail delivers the highest ROI among marketing vehicles by an eye-popping margin: a whopping $57.25 for every dollar spent on it in 2005, according to the Direct Marketing Association’s “The Power of Direct Marketing”(October 2006).

From “Cut Through the Clutter Creatively” presented by Blue Sky Factory CEO Greg Cangialosi:

• 64 percent of key decision-makers view your carefully crafted e-mails on their Blackberries and other mobile devices. (Marketing Sherpa Show, 2007)

From “Beyond Direct: E-mail Branding & Relationships to Build Business”:

• 81 percent of U.S. executives subscribe to industry e-mail newsletters for product information and business intelligence (Wall Street Journal).
• 60 percent of business decision makers said Internet and e-mail are the best ways for advertisers to reach them (Jupiter Research).

Many of these stats can be found at the Email Stat Center, a fantastic resource for E-Marketers. Click here to check out that site, and click here to view Karen’s article.

Tags: b2b marketing, clickz, email stats

This entry was posted on Friday, October 19th, 2007 at 4:31 pm and is filed under Industry Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.