7 Deadly Sins of Email Marketing
Véro S. Pepperrell over at Digital Web Magazine wrote a great article yesterday dubbed “The 7 Deadly Sins of Email Marketing.” This is a thoughtful, well written, must read article for any email marketer. Read what Véro says about each “sin” in her article, she goes into detail on each point. Good stuff.
Below I have listed out the 7 sins she includes in her article:
1. Failing to test the email design in multiple email clients.
2. Failing to spam check the email copy before sending.
3. Putting hurdles in the way of unsubscribing.
4. Neglecting to maintain the lists invalid email addresses.
5. Becoming complacent.
6. Sending content that isn’t relevant to what the user signed up for.
7. Most importantly, emailing a user without permission.
Great job to Vero for summing up some key “NO’s” in email marketing. Again, I urge you to read the entire article here.
As always, if you would like to discuss any of the “sins” that Véro has mentioned in her article please don’t hesitate to contact your account management team.
Tags: 7 deadly sins of email marketing, digital web marketing, email marketing tips
