4 Email Alerts for 2006
We all know that email marketing done right is much easier said than done. Its important for any marketer to have a solid understanding of the key issues surrounding the medium. I find that when I look at the writing about the “issues” in email, you see a ton about deliverability. However, its key to stay focused on the big picture in the email landscape. Marketing Sherpa has just released a report entitled “Four Key Email Marketing Alerts for 2006″ (executive summary) to give marketers insight on what they should be paying attention to in the new year.
Here are the top 4 alerts that are covered in detail:
Alert #1. Getting bad results? Don’t blame email marketing, blame your execution
Alert #2. Human eyes read more text when email includes pictures
Alert #3. The Arc of Attention — Email Opt-in Recency
Alert #4. Filter hell continues…
I think Anita Campbell said it right in her reaction to the first alert:
“The businesses that are getting good results are those that work hard at it. They test their techniques to see which ones work best, and they adapt their practices. Also, they segment their lists and tailor their messages. Sure this takes time and effort. No pain, no gain. “
As the holiday season and the new year rolls in, its a good time to evaluate your email marketing strategy and see where you can improve. As the landscape continues to change its important to make sure you are up on all of the key elements surrounding successful email marketing.
Tags: email marketing alerts for 2006, marketing sherpa email marketing alerts
