Have you ever wondered why people are opting out of your emails? Don’t be afraid to ask! You could learn some very valuable information from sending a simple survey to your unsubscribers.

This information could help you improve your email program and retain more subscribers in the future. To learn how to stop beating yourself up about your opt-out rate and use the unsubscribers as a learning tool, read our latest article from our monthly newsletter, Factory Direct.

Tags: blue sky factory, survey tool, unsubscribers

This entry was posted on Tuesday, July 8th, 2008 at 10:03 am and is filed under Best Practice, General - Misc., Industry Trends, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.