You may have noticed a new addition to the more recent issues of our newsletter, Factory Direct.  By adding BSF quick surveys to our newsletter, we hope to provide you a way to stay up to date with the most recent email marketing trends. Our first survey focused on our readers’ daily email behavior and activity.  Listed below are the questions along with our readers’ responses:

·  On average, how many hours each day do you spend writing and responding to emails?
o  6.3% spend zero hours
o  68.8% spend 1-5 hours
o 18.8% spent 6-10 hours
o  6.3% spend more than 10 hours

·   On average, how much of the time you spend on email each day is with a Treo, Blackberry, or other smart phone?
o 56.3% spend no time
o 31.3% spend 25% of their time
o 6.3% spend 50% of their time
o 0% spend 75% of their time
o 6.3% spend 100% of their time

·  On average, how many e-newsletters do you read or scan each day?
o 6.3% read 0 newsletters
o 62.5% read 1-5 newsletters
o  18.8% read 6-10 newsletters 

Stay tuned for more surveys and results!