http://thinkinginbox.com EMAIL MARKETING INSIGHT Mon, 04 Aug 2008 23:08:09 +0000 http://backend.userland.com/rss092 en An e-newsletter is one of the best ways to build and maintain subscriber relationships. However, all too often, these emails are treated more like sales pitches than the resource centers that they should be. Join Blue Sky Factory and OpenMoves, email content specialists, for our “Secrets to e-Newsletter Success” webinar this ... http://thinkinginbox.com/general/webinar-series-secrets-to-e-newsletter-success/ "Blue Sky Factory delivers! Not only is your email deliverability far superior to any other service we have used, but your customer service is as well. We can always talk to a real person on the phone, which is rare in this day and age. We also find your Publicaster ... http://thinkinginbox.com/general/testimonial-from-samuelsons-diamonds/ Capturing customer intent can prove to be a difficult task if you do not use the right approach. I recently attended a webinar on this topic, hosted by Blue Sky Factory clients, Chris Brogan and John Stone of CrossTech Media and CrossTech Partners. Many of you may know Chris Brogan ... http://thinkinginbox.com/general/capturing-customer-intent/ The industry sure has been atwitter lately with talk of the subscriber experience.  I recently blogged about one company that had impressed me with their subscription process.  Today, I'd like to start a two-part blog series about how you can improve your own process.  We'll start with your opt-in page, ... http://thinkinginbox.com/publicaster/revamp-your-subscription-process-part-1/ We hear all the time about how email marketing works to drive revenue streams and how it is one of the most cost effective ways an organization can market.  All true, but have you ever thought about using email marketing as a communication tool amongst volunteers within a very small organization to ... http://thinkinginbox.com/general/email-works-even-for-the-smallest-of-organizations/ We have written a lot recently on the importance of giving subscribers the option to update their preferences and settings for emails.  Email users are savvy and they want the ability to control what they receive and when.  Many ESPs give emailers the option to set up a Subscriber Preferences center for their ... http://thinkinginbox.com/best-practice/ask-listen-then-deliver/ Hello marketers, tech junkies, bloggers, tweeters, and everyone else familiar with Blue Sky Factory and or email marketing!  It’s been a few months in the making, but thanks to Keith and Noah, Blue Sky’s dynamic design duo, our new website (www.blueskyfactory.com) has finally been launched.  While we have stayed true ... http://thinkinginbox.com/general/website-makeover-blue-sky-factory-edition/ What makes an email legitimate?  The answer is many things, but most importantly permission.  Email users have naturally become wary of keeping their inboxes clean of SPAM, but unfortunately with the constant influx of unsolicited messages, more email is considered SPAM every day.  eMarketer recently featured a chart that shows how ... http://thinkinginbox.com/industrytrends/the-path-to-email-legitimacy/ There's been a lot of talk lately about the subscriber experience and what a poor one it is.  A recent study by Return Path showed that 60% of the companies surveyed did not send a welcome email to new subscribers.  While 88% of those that did send a welcome email sent ... http://thinkinginbox.com/best-practice/thrilled-by-thrillist/  The results are in from our Mobile Device Survey: * 70% of you use a mobile device to view emails * 41% of you receive HTML emails with images on these devices? * 64% of you save emails on your mobile device to view later on your PC * 62% of you use the ... http://thinkinginbox.com/general/mobile-device-survey-results-social-media-survey/