Email has dramatically changed the marketing landscape for virtually every industry.  With the highest ROI of any online marketing medium and the ability to reach millions with the click of a button, email needs to be an integral part of any successful marketing program.

But even with its efficiency and ease of use, there are still many things to consider when planning and executing an email marketing campaign.

If you are new to email marketing or just want a refresher, we are here to help!  Join us for our “Email Marketing 101” webinar to learn the basic tactics to get the most out of your email program.
Join us to learn:

• How to optimize deliverability
• Best practices for list management and creative
• Strategies for deployment to yield the highest response rate

Date: Tuesday, Sep 30 2008

Time: 4:00 PM - 4:30 PM EST

Presenter: Melanie Sims

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.3.9 (Panther®) or newer

Click here to attend.

I published a rather lengthy post on my personal blog yesterday that I thought would be appropriate to share here on the Thinking Inbox. The post is titled “Marketing 2.0: The Content Challenge,” and addresses the challenge that many organizations are facing in this shifting media landscape, specifically the need to consistently produce quality content in many different formats.

Much of the post was derived from an evolving presentation that I have been giving all year dubbed “From Inbox to iPod: Meshing Social Media into the Marketing Mix.”

Here is an excerpt from the post:

One of the key points that I make during the presentation is in regards to the concept of “Publishing is Marketing 2.0,” and I carry on the early mantra of “content is king,” no matter how many times we have heard it before, it has never been more relevant in its time than now. And it is this very point that presents one of the larger challenges for organizations to overcome, both now and into the future. That is one of the marketing department’s transformation into becoming a publishing organization.

You can read the full post by clicking here.