Your Campaign: Check Yourself, Les you Wreck Yourself
November 16th, 2007 by Melanie SimsIt’s no secret that we at Blue Sky Factory really love the articles posted by ClickZ, and this week’s “ClickZ Experts” newsletter is no exception. In this edition Karen Gedney recalls a few instances of companies making unfortunate errors in their email campaign, all of which could be avoided by simply checking work before hitting “Send.”
Karen proposes that every e-marketer create and use a checklist while setting up the campaign and launching, and I whole-heartedly concur with that idea. She outlines a great starter checklist that can be adapted to any marketer’s situation.
Take a look at her example here and consider adopting this practice yourself!
Tags: clickz, email newsletter, newsletter errors
