It’s no secret that we at Blue Sky Factory really love the articles posted by ClickZ, and this week’s “ClickZ Experts” newsletter is no exception. In this edition Karen Gedney recalls a few instances of companies making unfortunate errors in their email campaign, all of which could be avoided by simply checking work before hitting “Send.”

Karen proposes that every e-marketer create and use a checklist while setting up the campaign and launching, and I whole-heartedly concur with that idea. She outlines a great starter checklist that can be adapted to any marketer’s situation.

Take a look at her example here and consider adopting this practice yourself!