As marketers and advertisers, we often use different mediums to reach our customers. Whether it’s a snappy TV commercial or an eye-catching banner ad on a website, one aspect remains the same: testing works. When you produce a commercial, focus groups are called in to give feedback on the tape. Online advertisers will test banner ads to find the best response. But many marketers miss a prime opportunity to do the same with their email campaigns.

We all know that email has the highest return on investment (ROI), but if you could make your dollar work harder for you, why not? Testing is quick, easy, and effective.  No matter what type of testing you choose to do, the setup is quite simple. All you need to do is set up two segmentations, test emails to the segmentations, and find the results. Click here to read this month’s Factory Direct article on email testing.

Don’t miss another issue of Factory Direct! Click here to start receiving our monthly newsletter.