When you first started sending emails to your list of opted in subscribers, the results were fantastic. Subscribers were opening your emails with excitement, clicking on every link possible. As time went on, you noticed a drop in the numbers. The “newness” of your emails went away, and some subscribers weren’t as engaged anymore. For tips on how to fight this problem, click here.

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Tags: email list, list fatigue, subscribers

This entry was posted on Tuesday, February 5th, 2008 at 1:37 pm and is filed under Best Practice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.