Comments on: Back to the Basics: Using Role Accounts http://thinkinginbox.com/best-practice/back-to-the-basics-using-role-accounts/ EMAIL MARKETING INSIGHT Fri, 29 Aug 2008 07:34:16 +0000 http://wordpress.org/?v=2.3.3 By: Ken http://thinkinginbox.com/best-practice/back-to-the-basics-using-role-accounts/#comment-37 Ken Thu, 08 May 2008 17:32:42 +0000 http://thinkinginbox.com/best-practice/back-to-the-basics-using-role-accounts/#comment-37 Jennifer, It really depends. My guess is it’s around 1%. What’s more important here to note is that a disgruntled subscriber that wants to complain wants to do more then click an unsubscribe button. They want to be heard – so the easiest course of action is to click ‘Reply’ and replace the Reply to address with abuse@ or postmaster@. If they send an email to your role accounts and it gets bounced, typically that adds fuel to the fire and will motivate the person to report you to SPAM COP or to their / our ISP. Then it becomes a larger matter. So having and maintaining these role accounts is best practice as it helps prevent bigger issues. Jennifer,
It really depends. My guess is it’s around 1%. What’s more important here to note is that a disgruntled subscriber that wants to complain wants to do more then click an unsubscribe button. They want to be heard – so the easiest course of action is to click ‘Reply’ and replace the Reply to address with abuse@ or postmaster@.

If they send an email to your role accounts and it gets bounced, typically that adds fuel to the fire and will motivate the person to report you to SPAM COP or to their / our ISP. Then it becomes a larger matter. So having and maintaining these role accounts is best practice as it helps prevent bigger issues.

]]> By: Jennifer Norene http://thinkinginbox.com/best-practice/back-to-the-basics-using-role-accounts/#comment-35 Jennifer Norene Thu, 08 May 2008 16:12:02 +0000 http://thinkinginbox.com/best-practice/back-to-the-basics-using-role-accounts/#comment-35 Hi, Do you have some more detailed information about the use of abuse@ email addresses vs unsub links? I have not deployed this for my company or my clients and am curious as to the percentage useage of this tactic. Thanks. Hi,
Do you have some more detailed information about the use of abuse@ email addresses vs unsub links? I have not deployed this for my company or my clients and am curious as to the percentage useage of this tactic. Thanks.

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