Today eMarketer reports on some interesting findings dubbing their article, “Email Hits & Misses.” The survey conducted by Quiris and Harris Interactive and completed for DM News, queried over 2500 consumers, gives great insight into what consumers think about the email communications they are receiving from companies:


“a gap exists between the information consumers ask for by e-mail and what they get.

Surprisingly, although 77% of consumers report wanting to receive offers from marketers — and you would think that is exactly what marketers would want to send — only 8% reported getting them.


These findings ask marketer’s the important question: Are you sending the right communications to your audience at the right times? The report is very detailed and eMarketer does a great job recapping the overall findings. Check out the link on eMarketer and ask yourself the question, “Am I taking full advantage of the types of email communications that my audience is looking for?”