Today marks the start of a new series of BSF “issue briefs”—concise, one-to-two pagers spotlighting issues of critical importance to email marketers! Our issue briefs are available for download and will offer timely best practice solutions in a succinct and terse manner.

Our first installment takes on that growing elephant in the room, mobile email marketing. The rise and popularity of mobile devices has presented both challenges and opportunities for email marketers. Download Blue Sky’s perspective and advice on countering these new challenges here.

Publicaster’s Google Analytics Integration

Greater power to measure your email campaign’s Return On Investment is in your hands. Publicaster now incorporates the power of Google Analytics, allowing you to track clicks from your email campaign to activity on your website in even greater detail! Google Analytics is a free web site analytics tool that quantifies the success of your web site by measuring page views, landing pages, exit pages, funnel paths, and conversions. Publicaster has always provided web-page tracking – but if you use Google Analytics on your website, we put more analytic tools to work for you, without additional cost. All you need to do is enable the Google Analytics add-on, further enhancing Publicaster’s ability to measure your campaign’s ROI by generating comprehensive reports illustrating your campaign’s impact on your website activity and organizational bottom-line—all done with minimal coding to boot! Our interface minimizes the need for complicated coding— simplifying the often cumbersome task associated with email campaign analysis. Bottom line, Publicaster continues to make it easier, more effective and less time consuming to track what people do after they receive your email.
Bolster Your Campaign with Publicaster Google Analytics Integration

• Get the best of both worlds – leverage the combined advanced analytics tools powered by Publicaster AND Google
• Increase campaign reporting capabilities
• Boost relevancy and response
• Compare the value of your email campaign to other online advertising programs

How to Integrate Google Analytics with Publicaster

When you first started sending emails to your list of opted in subscribers, the results were fantastic. Subscribers were opening your emails with excitement, clicking on every link possible. As time went on, you noticed a drop in the numbers. The “newness” of your emails went away, and some subscribers weren’t as engaged anymore. For tips on how to fight this problem, click here.

This article was first published in our monthly newsletter, Factory Direct. Click here to make sure you don’t miss another issue.

Working with agencies, we often receive beautiful layouts with clever marketing that could win design awards in print and other online mediums. However, we are frequently the bearers of bad news when we have to tell them that their layouts are lousy for email marketing. For tips on how to stay creative and still get through to your audience, click here.

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